Harry Potter e-books available, but only through Pottermore
It’s quite amazing that for the first time since the Harry Potter series began, in 1997, official e-book versions of all seven titles in the series are now available. Far more amazing however is where and how these e-books are being sold.
For the first time in the history of digital publishing a major author has forced the likes of Amazon and Barnes & Noble to operate on their terms. These and other retailers are referring readers to the Pottermore shop (the online business created to sell the e-books), rather than selling the e-books directly.
The customer can discover the Harry Potter e-books via Amazon, Barnes & Noble and other major e-book retailers and is then re-directed to Pottermore to complete the purchasing of the e-book which can still be read on the customer’s device of choice (including the Kindle). It’s the first time Amazon has allowed a 3rd party to own the customer relationship, while still allowing the e-book to be delivered to its device.
Mike Shatzkin – whose blog everyone interested in digital publishing should be following - has commented on how important Rowling and Pottermore's move is.