Google Search, plus Your World: An opportunity to increase brand awareness
Takeaways:
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Google has integrated Google+ into their search results
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These results are highlighted above regular search results, and can include public and private posts, pictures and links
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When someone shares your content on Google+ it gets recommended to their friends when they search for a related phrase
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Google+ profiles related to search terms are also promoted in Google search results
What is Search, plus Your World?
A few weeks ago, Google launched Search, Plus Your World (GSPYW) a service that personalises search by showing each user different results based on content shared by their online social circles. In one swoop, Google has changed the way search results appear to Google account holders and consequently they’ve changed the playing field for all businesses that have an online presence.


