Pinterest: Marketing in South Africa
- Pinterest is the ‘hot new thing’ in social media
- It is the 20th most popular website in South Africa
- It drives more traffic back to websites than Google Plus, LinkedIn and YouTube combined.
- High-quality compelling images get the best repin results
What is Pinterest?
Pinterest is an image-driven social media tool that lets users gather and categorise images and videos into visual pinboards. Users can collect and organise images of whatever interests them, and, whenever they pin something, their followers will see it and can ‘repin’ the image if they like it. There is also functionality for ‘liking’ and commenting on pins.
Who uses Pinterest?
According to Alexa, in relation to overall Internet usage, Pinterest users are more likely to be 25-34 year old childless Caucasian females who are college educated. Pinterest visitors view 8.4 unique pages each day on average.
How does it rate in South Africa?
Pinterest is the 20th most visited website in South Africa, with over 11 million views per week. 1.1% of all Pinterest visitors are from South Africa, although usage in other African countries is not as high.