Social Media

Pinterest: Marketing in South Africa

Monday, 04 June 2012 06:42 Written by Silma Parker

Takeaways

Pinterest is the ‘hot new thing’ in social media
It is the 20th most popular website in South Africa
It drives more traffic back to websites than Google Plus, LinkedIn and YouTube combined.
High-quality compelling images get the best repin results

What is Pinterest?

Pinterest is an image-driven social media tool that lets users gather and categorise images and videos into visual pinboards. Users can collect and organise images of whatever interests them, and, whenever they pin something, their followers will see it and can ‘repin’ the image if they like it. There is also functionality for ‘liking’ and commenting on pins.

Who uses Pinterest?

According to Alexa, in relation to overall Internet usage, Pinterest users are more likely to be 25-34 year old childless Caucasian females who are college educated. Pinterest visitors view 8.4 unique pages each day on average.

How does it rate in South Africa?

Pinterest is the 20th most visited website in South Africa, with over 11 million views per week. 1.1% of all Pinterest visitors are from South Africa, although usage in other African countries is not as high.

meebo messenger

Tuesday, 23 November 2010 08:43 Written by Martin Endemann

If you don't already know it, I would like to introduce you to meebo messenger

with social media and IM still growing and becoming more of a marketing tool, it is important to be able to check and comunicate. Drive your Instant Messaging networks from one account.

You can use Any computer, any IM network

It's free, and easy to use. Linking your favorite network service to one single meebo account.

Just go to meebo.com to chat with your buddies on every major IM network in a single buddylist. Login with the IM account you already have, there's nothing to download or install, and again, it's totally free.

Put a chat window on your Web page, Get real-time chat integrated seamlessly into your website, blog, or social network page. (for more detail click here)

Facebook launches Facebook Places

Friday, 20 August 2010 07:07 Written by Mark Seabrook

Facebook_Places

In the last 48hrs Facebook has launched ‘Facebook Places’.

I have done some quick research on what has been said, there are mixed reviews but largely due to the privacy issues & Facebooks’s aggressive approach of always making these features ‘active by default’. However there is no doubt that this could become a massive game changer if even a ¼ of the 500 million Facebook users begin to utilize it.

I have included links and snippets of relevant articles below – failing that just Google ‘Facebook places’

Flipboard launches on the iPad

Wednesday, 21 July 2010 13:03 Written by Lara Aucamp

As of Today, Flipboard is now available in the iPad app store. This start-up calls itself the "world's first social magazine". It basically connects to your social media accounts (mainly Facebook and Twitter), and takes content posted by your network, as well as popular news sources (which you choose) - and displays this content in a layout format similar to a magazine. In this video, you can get an idea of what this unique browsing experience is like.

The end of the publishing world as we know it

Wednesday, 07 April 2010 15:53 Written by Lara Aucamp

The world of social media has revolutionised the way in which consumers interact with brands and products. And correspondingly, it has revolutionised the way in which marketing needs to approach consumers. In the past, it used to be a one-sided broadcast where brands could use advertising channels to tell consumers what to want. That is no longer the case. The world of marketing has changed into a conversation, and it is amazing what you'll find when you start listening to what is important to consumers.

Facebook: More Important than Google?

Wednesday, 17 February 2010 11:00 Written by Lara Aucamp

According to Compete Inc, web measurements show that Facebook has surpassed Google to become the major source of directing web traffic. And just yesterday, numbers released by Nielsen revealed Facebook to be the online destination where people spend most of their time. That in itself is not as surprising as the amount of time people spend on Facebook compared to other websites. According to Nielsen, the average U.S. Internet user spends more hours on Facebook than on Google, Yahoo!, MSN/WindowsLive/Bing, YouTube, Wikipedia, and Amazon COMBINED. And the average amount of time spent on Facebook is still showing rapid growth.